netLex VisionSLA to 24 hours
It made things much easier — we cut our service SLA to 24 hours (...). I gained a lot from that, and the view that legal is a bottleneck changed a great deal. That feedback comes from the sales team and from the sales leadership. (...) Today we are seen far more as a business partner.”
About Blip
Blip is an intelligent conversation platform that, in 2023, served more than 3,700 brands in 28 countries. The company brought netLex a commercial challenge: improving the management of sales contracts while guaranteeing both the quality of the agreements and the speed of operations.
Those two goals usually pull in opposite directions. In a business selling to thousands of brands, every extra day of review is a postponed closing; every shortcut in the process is risk taken on without a record.
Key points
- Legal's service SLA cut to 24 hours
- Sales operating autonomously inside automated templates
- Centralized communication and records, replacing control spreadsheets
- Data extracted automatically for reporting, with no manual checking
Too much manual work for the pace of sales
Drafting and reviewing contracts was 100% manual,slow and, for that very reason, unsafe. Communication about each request happened in a disorganized, decentralized way, with no unified record, and control depended on spreadsheets nobody could vouch for.
The directory followed the same logic: manual filing, incomplete structure. And generating any intelligence about the contract portfolio meant extracting data point by data point, with no reliability. The combined effect was predictable: excessive repetitive work, low efficiency and a strained relationship with the internal client.
- Slow, unsafe contract drafting and review, 100% manual;
- Disorganized, decentralized communication with no unified record;
- Unreliable control spreadsheets, creating uncertainty;
- A disorganized, incomplete directory with manual filing of documents;
- Manual data extraction for intelligence, with no reliability.
How netLex helped Blip
With automated questionnaires and workflows, the sales team began to operate with more autonomy and more security, inside templates that legal itself had automated.
- Elimination of manual work in drafting and reviewing information;
- More transparency for the business areas about the status of each request;
- Reliable data extracted automatically to build reports;
- Full customization of the platform, with autonomy to automate templates;
- Integrations with several systems, to keep operations flowing.
The draft is approved from the moment it’s created
The figure the team itself highlights is the service SLA, which fell to 24 hours. But the effect most cited internally is not the deadline: it is the change in perception. According to the legal coordination, the feedback comes from the sales team and from sales leadership itself, the reading of legal as a bottleneck has changed.
With automated drafting and centralized records, lawyers stopped spending the day on repetitive tasks, and the business areas began to see the status of each request without having to ask. Today Blip's lawyers are recognized as partners to the commercial team.
Conclusion
Blip did not ask legal to be faster: it changed the process so that speed became a consequence. When the template is approved from the start and the flow records everything, lawyers gain time for what requires judgment — and sales stops seeing the contract as a waiting step.
